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Generation Z vs. Millennials: What’s the Difference?
Apr 01
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingCase Study: A Spoon-taneous Promotion
Mar 01
Description: Spoon MugIndustry: AdvertisingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it was distributed: The spoon mugs wer...
Continue ReadingSchool's in Session: 7 Essential Supplies for Students
Jan 29
Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Dec 29, 2019
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingCase Study: Thank You for Spooning
Nov 29, 2019
Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.Ho...
Continue Reading6 Hot Products for the Grill Master
Oct 29, 2019
Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&r...
Continue Reading6 Snap-Worthy Products for Every Photographer
Sep 28, 2019
Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...
Continue ReadingCase Study: Happy to Hang Around
Aug 28, 2019
Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Jul 28, 2019
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue ReadingCase Study: Stick to the Schedule
May 28, 2019
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Apr 27, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingCase Study: Success on Campus
Mar 27, 2019
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...
Continue Reading4 Steps to #Winning Social Media
Feb 27, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
Continue ReadingCheers! Let’s Sell More Beer!
Jan 27, 2019
Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...
Continue ReadingCase Study: Recycle, Reuse, Read a Book!
Dec 27, 2018
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Nov 26, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue Reading5 Steps to Achieving Your Goals
Oct 26, 2018
If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Sep 26, 2018
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingMake Your 2018 Your Most Productive Year Yet!
Aug 26, 2018
Here you have it – a new year, a new, better you. Right? While we have faith that you’ll see your lofty ambitions and admirable goals through to 2019, statistics say a mere 8 percent of pe...
Continue ReadingYour Brand Is Your Business - Market It!
Jul 26, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jun 26, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue Reading25 Insane Facts About Promotional Products
May 26, 2018
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue Reading5 Ways to Boost Employee Morale
Apr 26, 2018
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Mar 26, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingTop 10 Promotional Product Ideas for the Construction Industry
Feb 26, 2018
Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Feb 26, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue Reading11 Promo Products for an Active Lifestyle
Feb 26, 2018
Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...
Continue Reading4 Ways to Improve Communication
Feb 26, 2018
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingBranding 101: Let’s Talk Logos
Jun 28, 2019
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
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